Dom and Charles of Suds Digital will be sharing marketing secrets at Curbside.2026 wash and fold and pickup and delivery conference. Check out the behind the scenes of how Suds Digital came about and how their focus in the laundry business is catering the needs that other marketing agencies simply can not touch. Check out this video to learn about the numerous touch points to convey your brand to help you acquire new customers and increase customer retention. There are free things you can do, there are paid things you can do, but step one is to learn what you can do. Hear direct from marketing and laundry experts who are in the business.
The Competitive Advantage of Laundromat-Specific Digital Marketing
Suds Digital, much like we here at Curbside, use their own stores as testing for marketing strategies before applying it to client businesses. As Charles says, “We’re operators ourselves, so I’m almost the guinea pig for everything that we do. So if it doesn’t work in my stores, we don’t use that tactic for our customers.” Because of this, having a laundromat specific marketing company helping you gives you a head start compared to using other companies.
Data-Driven Strategies: How to Improve Your Laundromat’s ROI
Charles emphasize that there is no “magic bullet” when trying to get new customers Success relies on a combination of Google Ads, Social Media, and a deep understanding of the customer acquisition cost. Dom heavily emphasizes having a budget just big enough to gather your average customer acquisition cost, then going on from there to see what is needed.
Mastering the Laundromat Customer Journey: From Signup to Recurring Revenue
A successful strategy involves more than just getting a click; it’s about nurturing leads through the entire funnel. They highlight the importance of automated follow-ups—such as text messages or emails—to convert sign-ups into repeat customers. They also mention how they go through all the data with their customers, such as where customers are signing up from. Also stressed is the importance of consistent branding.
Building Brand Trust: Why Consistent Identity Matters for Laundry Businesses
Having a consistent brand identity is effective in pulling in customers. It makes customer feel comfortable, which is extremely important in the laundry business, as clothes are personal. A comfortable customer will be much more likely to give you there clothes. And having a consistent brand identity between your online presence and store front will make customers more comfortable using both services.
Curbside.2026 Conference
Want to hear more from Dom, Charles, and many more amazing speakers? Attend the Curbside.2026 Conference!
