Find out how Alex added Rocket Fuel to his laundromat’s Wash Dry Fold Service using the Curbside Laundries Platform. Alex discusses everything from acquiring multiple locations for his laundromat, how to scale WITHOUT buying more locations, how to upsell WDF, how he acquired lucrative commercial accounts, and MORE!
How to Scale Your Business WITHOUT Buying New Laundromats
Alex achieved 10x growth in his W&F business, and he attributes a big part of that to being able to scale his Wash and Fold business. But he didn’t buy any new laundromat locations. So what did he do? He started a Laundry Pickup and Delivery service and purchased more Laundry Vans! The Beauty of Pickup and Delivery is that it increases your laundromat’s range of business from maybe half a mile to however long you’re willing to drive to pickup laundry! Alongside that, it also allows for:
- Advertising Laundry Services – a wrapped laundry van also serves as a giant, mobile billboard for your Wash and Fold business.
- How to Attract Laundromat Commercial Clients – a Laundry Pickup and Delivery service allows you to attract numerous commercial clients who need their laundry done, but were not willing to bring the laundry to you themselves. Think about it! Most, if not all commercial business would rather have you come to them in order to pickup their dirty laundry.
Commercial Customers – How a Single Customer can Transform your Laundromat.
Alex describes the main factor to his rapid growth – a single commercial customer. A local nursing home contacted Alex, saying that there washers broke and were in desperate need of Laundry service. He was out there within the hour, and the nursing home was so impressed with his service that they kept on using him for about a year. And because of the volume of Wash & Fold that this nursing home needed, Alex saw his gross income increase by 10x.
A single commercial account can dramatically increase your revenue, but how do you attract said commercial accounts? Alex mentions a few strategies to do this –
- Laundromat Website Ranking – Alex’s Wash Works website – designed by Curbside Laundries – is designed to improve his website’s rankings compared to competition. The nursing home mentioned previously found his website because they were highly ranked in the google algorithm, no extra advertising needed.
- Laundry Services – Of course, being able to provide excellent service for these commercial accounts is essential to maintaining your professional relationship. And for a nursing home, returning with poor smelling sheets would ruin their relationship. He attributes the year long relationship to Ozone, and how without it, he probably wouldn’t be able to get the various odors out of the laundered items.
Why Laundry Pickup and Delivery is the Future of the Laundromat Business
Pickup and Delivery is without a doubt the future of the Laundry Industry. From a consumer standpoint, being able to leave your dirty laundry on your porch and receive it back to you nicely washed and folded is a miracle, and much more appealing than even in-store wash and fold. But even as a business view, Pickup and Delivery can massively increase your income from your laundromat –
- Competition – Simply put, having a PUD laundry service will put you miles ahead of any competition that doesn’t. Not only are you making it easier on the customer (which of course attracts customers to you), but also you are sweeping your potential competition’s customers right from under their feet. Why would someone drive to a laundromat when they can just leave their laundry on the front porch?
- Safety – Pickup and Delivery adds a safety net to your business in more ways than one. For example, Super Suds has had 2 laundromats open within a quarter mile of the main store. And while competition like that can be scary, for Super Suds it was no big deal, all because of pickup and delivery. Since Super Suds has such an extensive Pickup and Delivery operation, losing a few in store customers to a brand new, shiny laundromat is really not that big of a deal. So, pickup and delivery can ensure your laundromat’s success, even when unexpected factors pop up.
